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Food Industries have to cater a plethora of consumers having variety of tastes. For sustaining in such environment companies create their unique selling point and big data helps them to analyze market situation for such purpose. In this book chapter, the supply chain of fruits and vegetables and the post-harvest losses encountered at each stage in absence of data analytics is discussed. This can be an opportunity for the food industries to reduce food loss and gain better returns on investment by going for a digital transformation. Companies combine big data with technologies like machine learning and artificial intelligence to get faster and more personalized experiences. This chapter includes comparative case studies of food and retail sector for better understanding of the outcome.